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Discover the Power of Business Intelligence

Business intelligence (BI) uncovers insights for making strategic decisions. Business intelligence tools analyze historical and current data and present findings in intuitive visual formats.

How business intelligence works

There are four keys steps that business intelligence follows to transform raw data into easy-to-digest insights for everyone in the organization to use. The first three—data collection, analysis, and visualization—set the stage for the final decision-making step. Before using BI, businesses had to do much of their analysis manually, but BI tools automate many of the processes and save companies time and effort.

Step 1: Collect and transform data from multiple sources

Business intelligence tools typically use the extract, transform, and load (ETL) method to aggregate structured and unstructured data from multiple sources. This data is then transformed and remodeled before being stored in a central location, so applications can easily analyze and query it as one comprehensive data set.

Step 2: Uncover trends and inconsistencies

Data mining, or data discovery, typically uses automation to quickly analyze data to find patterns and outliers which provide insight into the current state of business. BI tools often feature several types of data modeling and analytics—including exploratory, descriptive, statistical, and predictive—that further explore data, predict trends, and make recommendations.

Step 3: Use data visualization to present findings

Business intelligence reporting uses data visualizations to make findings easier to understand and share. Reporting methods include interactive data dashboards, charts, graphs, and maps that help users see what’s going on in the business right now.

Step 4: Take action on insights in real time

Viewing current and historical data in context with business activities gives companies the ability to quickly move from insights to action. Business intelligence enables real time adjustments and long-term strategic changes that eliminate inefficiencies, adapt to market shifts, correct supply problems, and solve customer issues.


Why companies benefit from using business intelligence tools

Because business intelligence tools speed up information analysis and performance evaluation, they’re valuable in helping companies reduce inefficiencies, flag potential problems, find new revenue streams, and identify areas of future growth.

Some of the specific benefits that businesses experience when using BI include:

  • Increased efficiency of operational processes.
  • Insight into customer behavior and shopping patterns.
  • Accurate tracking of sales, marketing, and financial performance.
  • Clear benchmarks based on historical and current data.
  • Instant alerts about data anomalies and customer issues.
  • Analyses that can be shared in real-time across departments.

In the past, business intelligence tools were primarily used by data analysts and IT users. Now, self-service BI platforms make business intelligence available to everyone from executives to operations teams.